Love him or hate him, Simon Sinek has a lot of outstanding insights into the nature of work and how people interact (although, admittedly, he seems really harsh on Millenials). A number of years ago I saw a TED Talk where he said something that really resonated with me. It has informed virtually every decision we make as an organization, and it's also the title of one of his books: Start with Why . My background is in Industrial Design – designing the goods we use in our daily lives. I am a creator but I need some kind of outside pressure to spur me on, kind of like how a bit of sand irritates an oyster into creating a pearl. I have always had a strong sense of being true to my craft and making sure that I actually felt passionate about the things I was creating. I remember sitting in my office in Calgary, staring at the mountains and thinking "if I really want to be there, why am I here?" So when I quit working for "The Man" and started working full-time as a
This is not a running blog. We post about topics in endurance sports, largely from the perspective of a race director.