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Showing posts from April, 2024

What's on the Menu?

Food is undoubtedly a big part of the race experience. More so, getting nutrition into your meat sack is critical for a successful race. We spend a lot of time trying to decide what foods to offer at each event, and we actually look at eight different values when we are deciding on aid station menus. We get a lot of requests for different things; sometimes it's an "ah-ha" moment, and often it's just not practical based on our requirements. Here are the eight values we consider when selecting food options. Satisfaction Basically, will people like it? We want to be sure we have stuff that is easy to consume and palatable, as well as having broad appeal. When we try something new, we always assess after the race to see if people actually enjoyed it. If there was a lot left, it means it was either not popular, hard to serve, or people just didn't know it was an option. Usually it's the former, and it gets taken off the menu for future races. Racer expectations ar